Firm hold crème - Hold factor of 10 out of 15 - Gives texture and definition - Versatile, multi-purpose styling crème - Caramel fragrance Shaper smells as delicious as it makes your hair look. The firm hold crème is super-versatile; you can mould, piece or texturise your hair, or just use a little bit and give your hair that messy, just-out-of-bed look. Shaper leaves hair pliable, so it still has some movement, but gives it a matte, lived-in texture. A blend of natural waxes, ceresin and carnauba wax delivers texture and definition and special film-formers provide anti-humidity properties to maintain your hairstyle for longer. Hydrolised wheat protein strengthens and improves hair condition, preventing hair from being ravaged by daily styling.