The Joico Curl range features the Curl Repair Technology™ - for dry, frizzy, curly and wavy hair. A blend of natural oils, reconstructive proteins and defining polymers, for bouncy, elastic, long lasting curls.

Curls have 3 needs:
- Oils: The peculiar pattern of curly hair makes it difficult for the natural scalp oils to spread evenly through it. Curly hair is usually dry and frizzy.
- Strength: Curly hair has an oval, more fragile, section and an uneven internal structure, that makes it more prone to breakage and damage.
- Definition: Curly hair is more inclined to absorb humidity and deflate or get frizzy, also by using the wrong styling products.

Joico Curl Cleansing Sulfate-Free Shampoo for Bouncy Healthy Curls cleanses delicately and nourishes, leaving curls bouncy yet defined.

Curly-haired people spend lots of time every morning battling their curls, cocktailing different products, trying to get their hair to look the way they want: frizz-free, soft, shiny and beautifully curled. Curl Repair Technology™ repairs and nourishes damaged locks exactly where it’s needed. Each curl is healthier and stronger with unbeatable definition, amazingly long-lasting frizz protection, softness and shine. For healthier, beautiful looking, predictable curls EVERY time you use it!

JOICO Curl Cleansing Sulfate-Free Shampoo 300ml